How to use live streaming to launch products on multi platforms during the COVID-19?

As we all know COVID-19 is a black swan incident, now it had captured us, then how can we dance with the handcuffs and beat it?

Taking Xiaomi as an example, it originally planned to launch its Mi10 at MWC 2020—a must attend conference for about 3000 professionalism. Surprisingly and suddenly due to the pandemic, the event was cancelled. Yet Xiaomi had taken quick actions to respond this issue since if it doesn’t debut the new product on time, its potential customers might buy new products produced by such competitors like Huawei or Samsung. Hence on February 8th, Xiaomi officially announced that it would do a live streaming on February 13th. On that day Xiaomi launched its Mi 10 in nearly 70 platforms and about 1.80 million users booked its mobile phone.

With the positive result and confidence gained from the first live streaming, in a recently tweet, Xiaomi says that the Mi 10 and Mi 10 Pro will see a wider launch on March 27th at 14:00 GMT. Though, this won’t be a physical launch event. Rather, Xiaomi will be live-streaming the launch of these new devices through Twitter, YouTube, and Facebook.

Though right now we don’t know the result of Xiaomi’s live streaming on the Twitter, YouTube, and Facebook on March 27th, 1.80 million sales quantity within a 70-platforms live streaming and after that, more netizens will find the streaming video, and might bring more possible deals. Admiring the result and also want to try a live streaming on multiple platforms. Then follow me and let’s do it together. In our last passage we have talked about doing a live streaming on YouTube: How to use live streaming technology to enrich our life during the COVID-19?  Continue with the last passage, we just need to open many live streaming rooms in such platforms as Twitter, YouTube, and Facebook, we can get several stream URL. Fill each URL address to the “push point” of the encoder webpage, and set “Enable pushing” to “Yes”. Click “Save”, then a new RTMP stream was added to a certain platform. Note: each time, we can only create one stream to one platform and our encoder can manage at most 8 streams. More details about applications in complex environment, please feel free to contact us at [email protected].